This summer, Slingsby became the headline gin supplier at the Cowes Week sailing regatta. Slingsby chose our Luxury model horsebox trailer for their brand activation, as the main ‘showstopper’ Slingsby branded bar to sit pride of place centrally at the star studded event. Slingsy gin was available at all the bars throughout the week. Not to mention a Slingsby branded yacht that set sail in the 28-boat race around the Isle of Wight.
Vintage Bar Box and Slingsby provided the ideal combination of brand alignment, enabling Slingsby to provide visitors with the opportunity to experience their gin and all that both brands stand for – ultimate relaxation, indulgence and socialising.
Cowes Week is just one of the biggest sporting events this summer where Slingsby hosted activations. Slingsby also partnered with the BMW PGA Championship and Chestertons Polo in the Park. Marcus Black, co-founder of Slingsby Gin producer – Spirit of Harrogate, said “we have a heritage in sports association, so launching the Slingsby Summer Series campaign was a natural step for us to formally build on this”.
Throughout all the events Slingsby supported this year, their aim was for the Slingsby brand to be enjoyed by thousands – with people wanting to trial the product, learn more about their brand and its heritage in Harrogate. This year Slingsby have launched their new Gooseberry Gin variant and couldn’t wait for people to taste it and Cowes Week provided a perfect opportunity.
Cowes Week is one of the UK’s oldest and most successful sporting events with a history dating back to 1826. The regatta attracts 100,000 spectators and 8,000 competitors throughout the week. In recent years, Cowes Week has grown its portfolio of premium lifestyle sponsors, alongside traditional marine and sailing names.Brands sponsoring the 2019 event included: aql, Chatham, Fever-Tree, Land Rover, Musto, Sunsail and Slingsby Gin, sponsor of the Ladies Day. Other drink sponsors included Westerhall Rum and Digby Fine English, who supplied English sparkling wine for some of the regatta’s official parties.
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