Arla launched a new campaign ‘The Might of Nature’, to celebrate its first branded organic milk range in the UK and Vintage Bar Box were invited to Arla’s Head Office in Leeds to commemorate the special occasion with employees.
Arla, the farmer-owned dairy company, launched the product with the aim to make organic milk accessible for all. The new campaign coincides with the resurgence of organic in the UK and will also drive understanding of Arla’s point of difference as a farmer-owned company.
The TV ad, ‘The Deal’ was created by Wieden + Kennedy and first aired in the UK on Monday 20th February with spots during ITV’s Loose Women and Emmerdale. It was shot at an organic farm in Devon owned by one of Arla’s owner farmers and shows how ‘The Might of Nature’ and the care, skill and determination of the Arla organic farmer come together in a bottle of Arla Organic Farm Milk. The £4m campaign will be fully-integrated across print, outdoor, digital and social.
Actor James Rose plays Bill in the advert. He’s a farmer, a dreamer and the star of Arla Foods’ latest ad for its organic milk range. In the film, the voiceover explains that Bill has made a deal with Mother Nature. She supplies the sun and rain Bill’s cows need to grow the grass they eat and in return, he makes milk the “organic way”, using only what she gives him. The campaign is running across TV, video-on-demand and DOOH.
Kerry Osmond of Vintage Bar Box said “It was an absolute pleasure to work with Arla. As a dairy farmers daughter, I was in love with the product as soon as I received the brief. Having our horsebox trailer outside of the head office featuring bespoke Arla organic milk branding to greet all the employees as they arrived for work, visually raised awareness and created excitement internally with a bit of theatre. Perfectly timed with the launch of the company’s new TV advert on air this week”.
Vintage Bar Box served fresh hot organic tea and coffee by Clipper Teas, Rude Health organic granola breakfast accompanied with a selection of lovely fresh fruit, and of course Arla’s new organic farm milk. Creating a wonderfully immersive experience for the Arla employees.
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